A very humble 2012 beginning ….
With only $3,000 worth of products and a retail space of 20sqm, Paw4Friends was established. The store was a modest layout filled with some quirky pet products and a small variety of pet food.
We quickly realised that trying to maintain the business through sale of products alone was not going to be enough to keep the doors open. We needed to evolve our initial business model and so 3 months in, we purchased our very first Hydrobath (Dog wash tub) and extended our store offering to now include dog wash service.
The months that followed were incredible and the support from the community was overwhelming.